Trends, teardowns, opinions.
Real essays from the team building the offer engine — engineers, scientists, product leaders, and the customer-facing folks who see the operational reality.
Why fare families are dying — and what comes next.
Static fare families are a reasonable answer to a 1990s problem. The problem changed. The answer didn't. Here's what we're seeing replace them.
How we keep p95 offer composition under 200ms.
An engineering deep-dive on the architectural choices that let us compose multi-leg offers in under 200ms — even with personalization in the loop.
Three reasons your merchandising experiments don't converge.
If your A/B tests run for weeks and never reach significance, the problem is rarely traffic. Here are the three most common patterns we see.
Inside Skyline Air's 27% bundle attach lift.
A behind-the-scenes look at the biggest European deployment of dynamic bundling so far — and the operational changes that drove the numbers.
Stop arguing about feature stores. Argue about read budgets.
The feature-store-vs-not-feature-store debate is the wrong frame. The right frame is read budgets and ownership.