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NewThe State of Airline Retailing 2026 — read the report
AncillaryOffers
The State of Airline Retailing 2026 is here

The IATA NDC retailing platform for modern aviation.

Compose, price, and merchandise NDC offers across direct, indirect, meta, and social channels. Built for scheduled airlines, charter and NSOP operators, OTAs, TMCs, and travel agencies ready to retail like a real retailer.

Trusted by airlines, charter operators, OTAs, and travel sellers worldwide.

app.ancillaryoffers.com / merchandising / experiments

Workspace

  • Experiments
  • Bundles
  • Pricing
  • Audiences
  • Catalog
  • Audit

Ancillary RPK lift

+22.4%

Bundle attach

31.7%

Live experiments

147

Active merchandising experiments

+12 this week
Bundle premia · LHR ↔ JFK+18.3%
Seat-map upsell · Family cohort+9.1%
Bag pricing · DOM US+4.4%
Lounge merchandise · Status tier+27.0%

Trusted by airlines, OTAs, and travel sellers worldwide

SASkyline Air
CRContinental Routes
NWNorthwind Aviation
MWMeridian Wings
AAAtlas Airlines
ACApex Charter
FNFalcon NSOP
ATAurora Travel
VOVector OTA
HTHelix TMC
LLLumen Loyalty
CGCardinal Group
SASkyline Air
CRContinental Routes
NWNorthwind Aviation
MWMeridian Wings
AAAtlas Airlines
ACApex Charter
FNFalcon NSOP
ATAurora Travel
VOVector OTA
HTHelix TMC
LLLumen Loyalty
CGCardinal Group
The platform

Nine capabilities. One offer object.

From IATA NDC offer composition to charter quotation, marketplace, and omnichannel distribution — every capability speaks a shared offer schema with a single semantic metrics layer.

NDC offer-and-order

Sub-200ms offer composition.

Compose any multi-leg IATA NDC offer — air, ancillary, marketplace, dynamically priced and personalized — in one stateless API call. p95 latency under 200ms.

POST /v1/offers182ms
resolve traveler context 12ms
fetch ancillary catalog 28ms
price 14 components 41ms
assemble bundles · 6 candidates 38ms
rank · personalize 22ms
4 offers ready

AI-driven pricing

Demand, seasonality, traveler behavior. Real-time elasticity with margin guardrails. BYO-model friendly.

Charter & NSOP

ACMI, ad-hoc, contract — under 2 min.

Omnichannel distribution

Direct, NDC indirect, meta-search, and social commerce — one console.

IATA NDC offers & orders

Compose any offer, anywhere, in milliseconds.

A fully IATA NDC-compliant offer-and-order management layer. Compose offers from a unified schema, manage the entire order lifecycle, and integrate with your existing PSS — without ripping anything out.

  • Full IATA NDC compliance

    Native NDC 21.3 schema across shopping, offers, orders, and servicing.

  • Real-time offer creation

    Compose air, ancillary, and partner content into a single offer object in under 200ms.

  • End-to-end order lifecycle

    Booking, modification, cancellation, refund, and post-booking servicing in one workflow.

  • Legacy PSS integration

    Sit alongside Amadeus Altea, Sabre, Navitaire, and other reservation systems — no rebuild required.

offer.compose()

Air · LHR ↔ JFK · Comfort$612.40
+ Seat · Window · Row 8$28.00
+ Bag · 23kg checked × 2$72.00
+ Lounge · Heathrow T5$48.00
+ Bundle: Comfort+−$22.00
Total$738.40

composed in 178ms

Intelligent pricing engine

AI-driven pricing for demand, season, and traveler behavior.

A continuous pricing engine that adjusts fares, bundles, and ancillary prices in real time. Demand signals, seasonality, customer behavior, and AI-driven recommendations — with margin and parity guardrails enforced automatically.

  • Demand-aware pricing

    Real-time elasticity by route, fare family, channel, and traveler segment.

  • Seasonality modeling

    Pre-built seasonal demand curves with continuous learning from your booking data.

  • AI-driven recommendations

    Machine-learning models suggest price points; revenue managers stay in the loop.

  • Fare families & branded fares

    Native support for branded fare construction with margin and policy guardrails.

/v1/pricing/elasticity · LHR ↔ JFK · Comfort+

live

elasticity

−1.8

now / hour ago

+3.4%

guardrail

honored

Charter & NSOP quotation

Real-time quotations for non-scheduled, charter, and ACMI.

Replace spreadsheet-based charter quoting with a real-time engine. ACMI, ad-hoc, and contract pricing in one workflow — cost-plus and yield-based modes, fleet and crew constraints, branded B2B portals, and audit-ready outputs.

  • Real-time quotation

    Generate fully-priced charter offers in seconds, not hours of spreadsheet work.

  • ACMI pricing models

    Aircraft, Crew, Maintenance, Insurance — pricing components broken out and audit-ready.

  • Contract & ad-hoc pricing

    Honor framework agreements with corporate clients while still pricing ad-hoc requests in minutes.

  • Cost-plus & yield-based modes

    Switch between cost-plus and yield-based pricing per route, customer, or aircraft type.

merchandising · seat-map step

merchandised:

★ Preferred · row 8 · window · $28
Standard · row 23 · aisle · $14
+22%

Average ancillary RPK lift

<200ms

p95 offer composition latency

120M+

Offers shopped daily on the platform

99.99%

API availability SLO

Our broker partners noticed within a week. We went from being the slow desk to being the first one they call. The conversion data is incidental — the relationship effect is what compounds.

KA

K. Al-Hassan

Director of Commercial, Apex Charter

Customer story

Apex Charter cut quote turnaround from 4 hours to 90 seconds.

Apex Charter replaced a spreadsheet-and-email quotation workflow with a real-time engine that handles ACMI, ad-hoc, and contract pricing — and lifted quote-to-contract conversion 38% in the process.

90s

Median time to quote (was 4 hr)

+38%

Quote-to-contract conversion

100%

Quotes audit-trailed

Read the full case study
Frequently asked

Questions we hear from procurement and engineering.

Have a question that isn't here? We answer real ones in plain language. Email us or book a call.

A cloud-native, IATA NDC-aligned airline retailing platform. We help airlines, charter operators, OTAs, TMCs, and travel agencies compose offers, run AI-driven pricing, merchandise ancillaries, and orchestrate distribution across direct, NDC indirect, meta-search, and social commerce channels.

Yes. Native NDC 21.3 support across shopping, offers, orders, and servicing — with translation to and from ATPCO where required, and offer-and-order parity in the audit log.

No. The most common deployment pattern places AncillaryOffers on top of your existing PSS and revenue management systems — Amadeus Altea, Sabre, Navitaire, or any reservation system you already run.

Yes. Our Charter & NSOP Quotation Engine handles real-time pricing for ACMI, ad-hoc, and contract operations — with cost-plus and yield-based modes, fleet and crew constraints, and a branded B2B portal for brokers and corporate buyers.

p95 latency is under 200ms even for complex multi-leg journeys with personalization in the loop. Latency is a first-class metric — published per stage and honoured by SLO.

Native multi-language support for English, Arabic, French, and Turkish, with more on the roadmap. Geo-based targeting handles currency, copy, and creative per market automatically.

Yes. The pricing engine is BYO-model friendly with native support for SKLearn, XGBoost, PyTorch, and ONNX-exported models.

SOC 2 Type II annual, GDPR-compliant, PCI DSS for payment surfaces. Cloud-native AWS architecture, microservices on Kubernetes, end-to-end encryption. Single-tenant and on-prem feature compute available for enterprise deployments.

First production traffic typically goes live in 6–10 weeks. Full migration of an existing merchandising stack typically lands in 4–6 months.

Ready when you are

See the offer engine, end-to-end.

A 30-minute walkthrough tailored to your business — your routes, your channels, your metrics. No slides we wouldn't send you afterward.