ROI calculator
Project your ancillary lift.
A reasonable, conservative model that uses observed elasticities from customers in your size range. The number won't be exact — but the order of magnitude will be right.
Inputs
Drag the sliders to match your business. The model uses observed elasticities from comparable customers.
5,000,000
$380
28%
$42
+22%
Projected outcome
Annual incremental ancillary revenue
$12.9M
Baseline ancillary revenue
$58.8M
Projected ancillary revenue
$71.7M
New ancillary attach rate
34.2%
Effective fare uplift
+0.7%
Estimates only. Actual lift depends on traffic shape, channel mix, and starting maturity. Customers we've worked with see 18–24% lift in the first six months.
Want a model on your real data?
Send us a small extract — even synthetic — and we'll come back with a tailored projection inside three business days.