Aviation retailing, finally taken seriously.
AncillaryOffers is a technology-driven aviation platform that transforms airline retailing through modern distribution, AI-driven pricing, and IATA NDC-aligned offer management. We bridge legacy airline systems and modern retailing with scalable, intelligent, revenue-focused technology.
A leading aviation technology provider enabling airlines to evolve into intelligent, retail-driven organizations.
Bridge the gap between legacy airline systems and modern retailing — with scalable, intelligent, revenue-focused technology.
What we set out to do.
The platform exists to deliver six concrete outcomes for the airlines and travel sellers who use it.
Enable airlines to adopt IATA NDC-based offer-and-order management.
Increase ancillary revenue and unlock new monetization opportunities.
Provide AI-driven dynamic pricing and personalization at scale.
Reduce operational costs and dependency on legacy GDS distribution.
Power digital transformation across airline distribution channels.
Deliver seamless B2B and B2C integration capabilities.
What we believe
Travel retailing has been talked about for fifteen years. Most of what's been built has been messaging compliance — schemas updated, certifications collected, real revenue results elusive.
We believe the next decade of airline upside is on the retailing side, not the revenue management side. The teams that win will be the ones who can ship a hundred merchandising experiments a month — and prove the lift in dollars.
Who we serve
Scheduled airlines transitioning from legacy ticket-based selling to intelligent retail-driven ecosystems. Non-scheduled operators (NSOPs), charter airlines, and private carriers replacing spreadsheet quoting with real-time pricing. OTAs and TMCs unifying heterogeneous air content. Travel agencies and loyalty programs running consistent merchandising across every channel.
How we work
Remote-first across the US, EU, and APAC. Customer-pulled, opinion-rich, deliberately boring infrastructure choices. We say no to features that don't move customer metrics. We measure ourselves the same way we ask our customers to measure themselves.
Founded
2021
San Francisco, with offices in London and Singapore.
Funding
$80M Series C
Led by BlueLine Ventures, with Fjord Cloud Capital and existing investors.
Team
120 people
Across 14 countries — engineering, science, design, customer experience.
Languages
EN · AR · FR · TR
Native multi-language support across UI and content. More on the roadmap.
Offers shopped daily
Average ancillary RPK lift
p95 offer compose latency
API availability SLO
What we won't compromise on.
Customer-pulled, not roadmap-pushed.
We build the next thing because three customers asked for it — not because it sounded good in a strategy offsite.
Latency is a metric, not a wish.
Every system has a latency budget, in writing, with alerts. The numbers we publish are p95, not happy-path averages.
API-first, no exceptions.
Every capability is shipped as a documented API before it gets a UI. The console is just the first consumer.
Attribution before celebration.
We don't claim a lift we can't attribute. The same standard applies to our customers' results.
Boring infrastructure.
AWS, Kubernetes, microservices, REST. We chose stable tools deliberately. The exciting work is the merchandising, not the database.
Honest writing.
If we wouldn't put it on a slide for a customer board, we don't put it on the website.
Want to work on this?
We're hiring across engineering, science, design, and customer experience. Remote-first, opinion-rich, customer-pulled.