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AncillaryOffers
Bundles & Branded Fares

Dynamic bundles travelers want — built by data, not by committee.

Generate, test, and govern goal-driven bundles and branded fare families. Optimize for revenue, attach, NPS, or any custom metric — and roll changes in minutes, not quarters.

+27%

Bundle attach rate

1.6x

Avg bundle revenue per booking

<10 min

From idea to live experiment

30 days

Median time to first measurable lift

Capabilities

Everything in this module.

A high-leverage capability surface that fits inside the broader AncillaryOffers platform.

Goal-aware generation

Tell the system the target metric; it proposes bundle candidates.

Branded fare families

Ship Light, Smart, Comfort, Flex — and dynamically tune each one within margin guardrails.

Dynamic bundling

Bundles that update weekly within margin and policy guardrails — not annually.

Cohort targeting

Different bundles for leisure, corporate, family, premium leisure.

Lifecycle governance

Sunset, version, and audit every bundle from a single console.

Cross-sell intelligence

Detect which ancillaries naturally co-purchase and bundle accordingly.

Our broker partners noticed within a week. We went from being the slow desk to being the first one they call. The conversion data is incidental — the relationship effect is what compounds.

KA

K. Al-Hassan

Director of Commercial, Apex Charter

Bundles & Branded Fares

See it on your data.

A walk-through tailored to your routes, channels, and metrics. We'll bring concrete lift estimates from comparable customers.