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NewThe State of Airline Retailing 2026 — read the report
AncillaryOffers
Digital Merchandising

The right offer, the right moment, the right surface.

Surface ancillaries, bundles, and partner services at every step of the funnel — search, seat-map, payment, post-booking — with rich content, fare branding, and product differentiation. Built for shopping speed and conversion.

+34%

Lift in seat attach

+18%

Lift in bag attach

11x

Faster time-to-experiment

30 days

Median time to first measurable lift

Capabilities

Everything in this module.

A high-leverage capability surface that fits inside the broader AncillaryOffers platform.

Rich content & fare branding

High-fidelity images, branded fare cards, and bundles that travelers actually compare.

Surface-aware ranking

Different ranking logic per touchpoint — search, seat-map, payment, post-book — with a shared scoring core.

Product differentiation

Display optimization that makes premium products feel premium.

Cart-aware logic

Suggestions that complement what the traveler already chose.

Continuous experiments

Hundreds of concurrent A/B/n tests without engineering tickets.

Visual no-code editor

Marketers ship merchandising rules without filing engineering tickets.

Our broker partners noticed within a week. We went from being the slow desk to being the first one they call. The conversion data is incidental — the relationship effect is what compounds.

KA

K. Al-Hassan

Director of Commercial, Apex Charter

Digital Merchandising

See it on your data.

A walk-through tailored to your routes, channels, and metrics. We'll bring concrete lift estimates from comparable customers.