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NewThe State of Airline Retailing 2026 — read the report
AncillaryOffers
For Online travel agencies

Attach more on every booking — across every air supplier.

Surface the right ancillaries, hotels, ground transport, and insurance at exactly the right moment in the funnel — without breaking conversion. A single decisioning layer normalizes heterogeneous NDC content from every supplier into one coherent merchandising story.

What changes

Outcomes you can take to the board.

  • Lift attach across air, hotel, ground, and insurance.
  • Run merchandising experiments per market without engineering tickets.
  • Standardize offer measurement across air supply partners.
  • Surface third-party services natively in the booking flow.
What we replace

The pains we hear most often.

  • NDC supplier content is heterogeneous and hard to merchandise consistently.
  • Personalization stalls because feature engineering is bespoke per supplier.
  • Margin compression on the air leg requires ancillary lift to make the math work.
+22%

Average ancillary RPK lift

<8 weeks

First model in production

11x

Faster experimentation

99.99%

API availability SLO

In their words

A customer-led story.

Our broker partners noticed within a week. We went from being the slow desk to being the first one they call. The conversion data is incidental — the relationship effect is what compounds.

KA

K. Al-Hassan

Director of Commercial, Apex Charter

See AncillaryOffers for online travel agencies.

A 30-minute walkthrough tailored to your business — your routes, your channels, your metrics.