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NewThe State of Airline Retailing 2026 — read the report
AncillaryOffers
Solutions

Travel retailing for every shape of business.

Whether you're an airline driving direct retailing, an OTA unifying air content, or a TMC reconciling policy and choice — there's a deployment pattern shaped to your business.

By industry

Built for your kind of business.

Scheduled airlines

Modernize retailing without rebuilding your PSS.

Run a state-of-the-art ancillary business on top of your existing reservations and revenue systems. Adopt NDC offer-and-order management, ship intelligent pricing, and govern offers across direct and indirect channels — without ripping out the runway.

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Charter & NSOP operators

Real-time quotations for non-scheduled, charter, and ACMI operations.

A purpose-built engine for non-scheduled operators (NSOPs), charter airlines, and private carriers. Replace spreadsheet-based quoting with real-time, audit-ready pricing for ACMI, ad-hoc, and contract operations — and bring the same retailing capability to charter that scheduled airlines now expect.

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Online travel agencies

Attach more on every booking — across every air supplier.

Surface the right ancillaries, hotels, ground transport, and insurance at exactly the right moment in the funnel — without breaking conversion. A single decisioning layer normalizes heterogeneous NDC content from every supplier into one coherent merchandising story.

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Travel management companies

Curated travel that respects corporate policy.

Honor corporate policy while still showing the optional offers travelers actually want. Apply policy compliance tools at the offer-construction step, surface preferred-supplier content automatically, and give travel managers per-program reporting on ancillary spend.

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Travel agencies

Offers across leisure and corporate, in one console.

Whether you're a high-street agency or a digital host, run merchandising rules across every supplier with consistent UX and reporting. Branded B2B portals, agency-tier pricing, and per-advisor performance views — all in one place.

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Loyalty programs

Mileage- and tier-aware offers built into the shop.

Stop running loyalty as a separate stack. Compose offers that respect tier benefits, miles balances, and lifetime value — natively. Tier-correct upgrade defaults, miles-or-cash decisioning, and attribution that ties loyalty engagement to commercial revenue.

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By use case

Move the metric that matters.

NDC modernization

Adopt IATA NDC with revenue results, not just messaging compliance.

An offer-and-order layer that bridges legacy PSS realities with the offer-rich future NDC promised — and the metrics to prove the revenue impact. Full IATA NDC schema support across shopping, offers, orders, and servicing.

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Revenue optimization

Squeeze the right margin from every offer, every shop.

Move from quarterly fare-rule rewrites to continuous offer-level optimization powered by AI-driven pricing. Recapture revenue you're leaving on the table on every booking — with margin and parity guardrails enforced automatically.

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Ancillary merchandising

Make every checkout step earn its keep.

Surface the seat, bag, meal, lounge, insurance, or bundle that fits each traveler — at the moment they're most willing to add it. Rich content, branded fares, and product differentiation that makes premium feel premium.

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Dynamic bundling

Bundles that update in days, not quarters.

Replace static fare-family decks with goal-driven bundles that learn from each booking — without losing margin discipline. Fare families and branded fares supported natively.

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Charter & ACMI quotation

Real-time quotations for non-scheduled operations.

Replace spreadsheet-based charter quoting with a real-time engine. ACMI, ad-hoc, and contract pricing in one workflow — with cost-plus and yield-based modes, fleet and crew constraints respected, and audit-ready outputs.

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Ancillary marketplace

Extend the offer beyond the air leg.

A digital marketplace for hotels, ground transport, insurance, lounges, and experiences — composed into one offer, billed once, attributed cleanly. Bring your own supplier contracts alongside our pre-integrated network.

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Omnichannel distribution

Sell wherever travelers shop — direct, NDC, meta, social.

One offer engine, every channel. Web, app, NDC indirect, meta-search, and emerging social commerce — all served from the same console with channel-aware governance and consistent attribution.

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Personalization at scale

Per-traveler, per-context offers — without a 50-person data team.

AI-driven personalization with geo-based and segment-aware targeting. Multi-language localization for global markets — English, Arabic, French, Turkish — with more on the roadmap.

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Don't see your shape of business?

We've worked with airlines, OTAs, TMCs, agencies, loyalty programs — and a handful of others that don't fit any standard label. We'd love to hear about yours.