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AncillaryOffers vs Rule-based merchandising engines
Compared to first-generation rule-based merchandising engines.
Our positioning · First-generation rule-based engines force you to author every merchandising decision as an explicit rule. AncillaryOffers lets you set a goal and the system proposes candidate decisions — you stay in control of guardrails.
| Capability | AncillaryOffers | Rule-based merchandising engines |
|---|---|---|
| Authoring model | Goal + guardrails | Rules-only |
| Governance & audit | Built-in lineage | External tracking required |
| Personalization | Pre-built travel feature store | Bring your own feature engineering |
| Self-serve for revenue managers | Yes, no-code | Engineering required |
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