Apex Charter cut quote turnaround from 4 hours to 90 seconds.
Apex Charter replaced a spreadsheet-and-email quotation workflow with a real-time engine that handles ACMI, ad-hoc, and contract pricing — and lifted quote-to-contract conversion 38% in the process.
90s
Median time to quote (was 4 hr)
+38%
Quote-to-contract conversion
100%
Quotes audit-trailed
Apex Charter
Non-scheduled / charter operator
Middle East
In this story
What we were asked to solve.
Apex Charter's quotation desk relied on a network of spreadsheets, email threads, and tribal knowledge. Quotes took hours, framework agreements were applied inconsistently, and the broker channel routinely went elsewhere because Apex couldn't quote fast enough.
How we deployed.
- 1
Replaced spreadsheet quoting with the AncillaryOffers Charter & NSOP Quotation Engine.
- 2
Modeled ACMI components, fleet constraints, crew duty, and positioning costs into the pricing graph.
- 3
Stood up a branded B2B portal for brokers and corporate clients with self-serve quote requests.
What changed.
- Median quote turnaround dropped from four hours to 90 seconds.
- Quote-to-contract conversion lifted 38%.
- Every quote is now audit-trailed and reconcilable against the framework agreement.
Our broker partners noticed within a week. We went from being the slow desk to being the first one they call. The conversion data is incidental — the relationship effect is what compounds.
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