How Skyline Air added €82M in ancillary revenue in 12 months.
Skyline Air replaced a brittle fare-family system with goal-driven dynamic bundles. The result: a 27% lift in bundle attach without margin erosion.
€82M
Incremental ancillary revenue
+27%
Bundle attach rate
<8 weeks
First model in production
What we were asked to solve.
Skyline ran four fare families (Light, Smart, Comfort, Flex) updated quarterly via a manual stakeholder review. Attach rates stagnated. Ancillary revenue per passenger was below European peer benchmarks despite a strong route network and brand.
How we deployed.
- 1
Replaced static fare-family construction with goal-driven bundle generation.
- 2
Wired a real-time pricing layer that adjusts bundle premia by route, day-of-week, and channel.
- 3
Stood up causal attribution to attribute each merchandising change to revenue lift.
What changed.
- 27% lift in bundle attach within four months.
- Time-to-experiment dropped from 6 weeks to under one day.
- Per-route revenue managers gained self-service tooling, freeing the analytics team for strategic work.
We went from arguing about fare families in quarterly meetings to running 60+ live experiments every month. The revenue follows the velocity.
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