Vector OTA lifted air attach by 19% across nine NDC suppliers.
A single decisioning layer brought consistent merchandising across heterogeneous air content — and made experiment velocity an actual competitive advantage.
+19%
Air ancillary attach
9
NDC suppliers unified
11x
Faster experimentation
Vector OTA
Online travel agency
North America
In this story
What we were asked to solve.
Vector's air merchandising was bespoke per NDC supplier. Each supplier had its own offer schema, pricing rules, and creative requirements — making coherent cross-supplier merchandising effectively impossible.
How we deployed.
- 1
Deployed AncillaryOffers as a normalization and decisioning layer in front of nine air suppliers.
- 2
Built a per-supplier creative system fed by a shared decisioning core.
- 3
Centralized attach measurement so a single dashboard showed lift across the portfolio.
What changed.
- 19% lift in air ancillary attach within six months of go-live.
- Cut supplier-onboarding effort from twelve to three engineering weeks.
- Eliminated the need for a per-supplier merchandising team.
We finally have one merchandising story across our air content — and we can prove the lift in dollars per market, every week.
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